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888 Gaming Group in Their Best Shape!

The recently appointed CEO of 888 Holdings, Itai Frieberger, announced that the gaming giant is literally ‘firing on all cylinders’ and is in its greatest shape. After the major steps that have been taken to diminish the negative effects of the tax increases and Forex fluctuations, 888 is performing great. The company marked a drop in the net profits for 2015, which was a result of the market changes. Still, they managed to adopt the appropriate measures to stay competitive on the rapidly-growing e-gaming market.

Itai Frieberger is the newly-appointed CEO of 888, who’s being with the company since March 2nd, 2016. Even though 888 Holdings experienced a negative profit margin, they got on their feet really fast which is due to the hard work and dedication to delivering first-class services to their customers. Soon after Mr. Frieberger took the managing position, he announced that he’s extremely proud of the strong results for the first quarter of 2016 which was a very good start of the year. Despite the negative macroeconomic effects, they managed to reduce almost half of the increased costs. Well, despite the precautions, 888’s profit has dropped 20% in 2015 which as we explained was affected by the changes of the market. Over the past year and a half, 888 has been taking some fast actions in order to mitigate the profit drops, including rolling out approximately 270 new projects.

A couple more changes have been introduced in the past few month and one of those is the new cashier version. The cashier is of course on of the most important and sensitive parts of each online player’s gaming experience. We’ve discussed the importance of the online payment methods and how important it is to choose a safe and easy-to-use banking option that will let you make quick and easy deposits while keeping your identity fully-protected.

The launch of 777.com was another major step that was taken towards growing the business and becoming more competitive. Mr. Frieberger says that with 777.com, they saw the opportunity to introduce a different approach and thus the company saw partial revenue growth coming out from the newly-launched brand.

To summarize, we see that 888 has embraced a brand new strategy for combating the market changes and that’s the growth at a micro level. Actually, the CEO claims that size matters but it’s better to be smaller than the giants, especially when you cross a certain progress level.

by Mary Alice Kim / March 30, 2016