Dream Bingo Sponsored the Inside Soap Awards

The 20th annual Inside Soap Awards ceremony this year was sponsored by Dream Bingo as the operator has a partnership with the organisers of the event Hearst Magazine UK. This is hardly a surprise though. It is a well-known fact that people who like soap operas also play bingo and this claim is supported by real statistics not just prejudice. A survey conducted in 2014 by three popular sites from the Dragonfish family concluded that 63% of the group of respondents consisting of 2,500 bingo players aged between 25-60 said they like to watch soaps in addition to playing bingo or even while playing bingo. So it’s obvious that being a headline sponsor of the event, Dream Bingo attracted a lot of attention – marketing done right.

The ceremony took place on October 5th in London and the players at Dream Bingo were able to win a ticket and attend such a great event. The players  had to ‘Guess the Soap Star’ in a special prize draw which was valid till the 11th of September. The ones guessed correctly, got 2 tickets for the event. Anthony Werkman, Marketing Director at Dream Bingo commented before the event: “We can’t wait to surprise a few of our lucky players, who will take their seats next to the stars of their favourite soaps on the night.”

“We can’t wait to surprise a few of our lucky players, who will take their seats next to the stars of their favourite soaps on the night.”

Inside Soap Awards revealed the list of nominees and it was up to the fans to choose the best soap, the best actor, actress, show-stopper, bad boy, affair, partnership, newcomer, young actor, show twist; of course the sexiest male/female also got a prize and the funniest male/female were the last 2 categories. In the best soap category the contenders were: Coronation Street, EastEnders, Emmerdale and Hollyoaks.