Foxy Bingo Share New Ad to Show Off Their New Look
In the beginning of January, Foxy Bingo shared a multi-million worth marketing ad to promote their recently renewed website image. Tom Waters, Bwin.party’s game director commented that the new ad accents on Foxy’s staple colours while the hotel theme was used to refer to bingo. In the ad, the Foxy character opens the doors of the ‘Hotel Bingo’ and meets popular faces in the lobby, including the famous LBC radio presenter Cristo Foufas and the TOWIE TV show star and a successful model, Chloe Sims.
Image source https://twitter.com/foxybingo
The storyboard of the latest Foxy ad is quite interesting. Foxy, the funny host from the bingo site is getting off from a Mini and enters the doors of the ‘Hotel Bingo’. Surprisingly, the lobby is full of unexpected guests, including popular faces from the TV screen. As usual, the appearance of Foxy brings the frisson and raises the temperature. All guests start dancing while Foxy is hitting the spot all the way from the lobby, through the dining area and right until the pool. Actually, the ad features more than 30 professional dancers and swimmers and about 100 walk-ons. This project is produced by the London-based Tricycle London Production company and the whole idea behind the scenes was inspired by the Oscar-Winning movie ‘Grand Budapest Hotel’.
This absolutely astonishing TV ad is just part of a much bigger marketing campaign, worth a couple of million pounds. The ad is broadcasting on more than 50 different programs, including a couple of Freeview channels. It will be shown on iTV 3, during the so popular ‘Coronation Street’ soap opera show. As you know, that’s one of the most popular shows among bingo fans as the main theme here is used for the creation of one of the most popular variations of the game of bingo – Coronation Street Bingo. This 90-ball version of the game is available on a few of the biggest sites from the Virtue Fusion network. Foxy celebrate the beginning of 2016 with a revamped website and an improved promotions list. New Year is the best time to start fresh and Foxy took that chance by making their welcome offer even better than before. Now, new players who join the site enjoy £5 free before making a real-money deposit. The super cool offering also features a 500% bonus on the first deposit. Next, there are two amazing bonuses on the second and the third deposits that increase up to £350. The site’s transformation also includes a new stunning design, bold graphics, a fantastic banner at the forefront plus some brand new tempting promotions.