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Gala Partners with Quidco for a New Reward Scheme

Gala Bingo will work together with one of the biggest cashback sites, Quidco. Hence, their customers will be able to claim bingo bonuses while shopping online across multiple online retailers. A few days before the announcement of the new rewarding scheme, the operator presented their entirely new and faster lobby. The new service, called Gala Bingo Cashback, will provide the opportunity to claim bingo bonuses each time you purchase from certain retailers. The brand has partnered with the European most popular cashback site, Quidco and hence taking a full advantage of their database of more than 4300 trusted retailers. The latter include all kind of brands – from regular supermarkets to popular fashion brands.

Being in the know that customer loyalty schemes encourage customer retention and having in mind that literally millions of consumers shop through cashback sites regularly, Gala decided to team up with the biggest European platform for cash back deals. Quidco is owned by Maple Syrup Media Ltd. and is regulated by the Financial Conduct Authority for General Insurance Mediation. Quidco started their business in 2005 and they have grown their business drastically and have expanded their reach, ever since. Last year they passed the 6 million customers mark and generated more than £800 million in sales. Aiming to turn shopping into the most rewarding experience for UK customers, Quidco is the UK’s largest cashback reward platform and a leader in online grocery rewards market. The company holds offices in London, Sheffield and Berlin and employs a team of over 100 professionals. They are the winners in the 2012, 2013 and 2014 Moneyfacts awards, based on a survey conducted with more than 77,000 online consumers.

Gala Bingo Cashback will be implemented in the new and improved lobby, where registered players will be able to benefit from the service and earn bonuses. Players should enter the ‘Gala Bingo Cashback’ tab and press the ‘Shop Now’ button, where they’ll be offered a chance to choose between a vast array of brands. Once the purchase is completed, the customers will get back a percentage of their purchase in the form of bonus funds to play Gala games. You guys, how great is that for the online shopping lovers?

With their continued growth from 2015, Gala Bingo is beyond any competition. Not only that they were announced ‘Best Bingo Operator’ at the EGR Operator Awards in November 2015, but they’re progressively extending their list of promotions and offerings. Gala shows some great success with their omni-channel platform and has recently introduced its redesigned bingo lobby. The company’s brand director, Allison Digges, explained that Gala Bingo Cashback is aimed to be a combined product between the two favourite activities – playing bingo and shopping online. It’s a great initiative to help consumers increase the value of their money and get more freebies to explore Gala’s impressive collection of unique bingo and side games.

by Mary Alice Kim / February 3, 2016