Senet Group Welcomed Their Sixth Member

Sky Betting & Gaming has become the first online-only brand to join the Senet Group and their sixth member in a row. The Group is also known as the UK’s independent gambling watchdog and executes controlling observes for promoting responsible gambling standards. The group was established in 2014 by four of the UK biggest gambling companies, including William Hill, Ladbrokes, Coral and Paddy Power. The Independent Standards Commissionaire Wanda Goldwag chairs the Senet Group.

The Senet Group is an independent organization, which was created in response to the public concerns on gambling advertising and promotes responsible gambling activities. The organization boasts its highly-respected founding members, including William Hill and Ladbrokes, whose responsibilities include monitoring the commitments of their members. Their ‘When the Fun Stops, Stop’ campaign has become extremely popular and aims to protect players from problem gambling and addiction. Since January 2015, all Senet Group members started carrying the logo on their TV ads and online sites to help prevent an addictive behavior. The campaign became extremely popular in the spring and summer of 2015. After this great success, the organization announced their plans to release more similar prevention campaigns in 2016 and help gamblers to identify their signs of risky actions. Wanda Goldwag, who’s a well-known expert on regulation, chairs the Senet Group. She has previously taken a couple of non-executive and government roles and she’s a member of the Queen’s Council Selection Panel.

Sky Betting is the sixth member to join the group and is also the first online-only gambling brand. Being one of the leading bookmakers in the UK, Sky Betting shows their willingness and ability to promote the highest social responsibility standards. As the facts speak for themselves, it’s a positive sign for our bingo fans who join Sky Bingo that they should be rest assured for playing on one of the most socially-responsible online bingo skins. It’s also a great success for the independent organization, especially for the fact that one of the most important online and mobile gambling providers is joining their team. The Chief Executive of Sky Betting & Gaming, Richard Flint, commented that the gambling industry has upped its game on social responsibility, with Senet Group playing a major role. Sky Betting has already entered the three-month grace period, so meanwhile, they will have to show their full commitment towards fulfilling and guarding the Senet Enforceable Commitments.